ROI = 销售收入 ÷ 广告费（ROI=3表示花1元广告费产生3元销售额）
| ROI | 广告费 | 单件广告费 | 净利润 | 每单利润 | 利润率 |
|---|---|---|---|---|---|
| ROI=1 | ¥596.70 | ¥29.83 | ¥-230.00 | ¥-11.50 | -38.5% |
| ROI=1.5 | ¥397.80 | ¥19.89 | ¥-31.10 | ¥-1.56 | -5.2% |
| ROI=2 | ¥298.35 | ¥14.92 | ¥68.35 | ¥3.42 | 11.5% |
| ROI=3 | ¥198.90 | ¥9.94 | ¥167.80 | ¥8.39 | 28.1% |
| ROI=4 | ¥149.17 | ¥7.46 | ¥217.52 | ¥10.88 | 36.5% |
| ROI=5 | ¥119.34 | ¥5.97 | ¥247.36 | ¥12.37 | 41.5% |
| ROI=8 | ¥74.59 | ¥3.73 | ¥292.11 | ¥14.61 | 49.0% |
| ROI=10 | ¥59.67 | ¥2.98 | ¥307.03 | ¥15.35 | 51.5% |
| 折扣 | 售价 | 销售收入 | 毛利润 | 单件广告上限 | 保本ROI | ROI=3利润 | ROI=5利润 |
|---|---|---|---|---|---|---|---|
| 90% | ¥35.10 | ¥631.80 | ¥401.80 | ¥20.09 | 1.57 | ¥191.20 | ¥275.44 |
| 85% | ¥33.15 | ¥596.70 | ¥366.70 | ¥18.33 | 1.63 | ¥167.80 | ¥247.36 |
| 80% | ¥31.20 | ¥561.60 | ¥331.60 | ¥16.58 | 1.69 | ¥144.40 | ¥219.28 |
| 75% | ¥29.25 | ¥526.50 | ¥296.50 | ¥14.82 | 1.78 | ¥121.00 | ¥191.20 |
| 70% | ¥27.30 | ¥491.40 | ¥261.40 | ¥13.07 | 1.88 | ¥97.60 | ¥163.12 |
| 65% | ¥25.35 | ¥456.30 | ¥226.30 | ¥11.32 | 2.02 | ¥74.20 | ¥135.04 |
| 60% | ¥23.40 | ¥421.20 | ¥191.20 | ¥9.56 | 2.20 | ¥50.80 | ¥106.96 |